How to Make 7-Figures By Recruiting FEWER People
I am sure if you've been in Network Marketing for some time, you will be familiar with these 2 commandments:
- Make a list of 100 of your closest friends and family
- Prospect everyone that comes within 3-feet of you (i.e. the 3 foot rule)
Now I have to admit that I have especially in the early days, believed and (shamelessly) preached & practised both rules ---thankfully those days of ignorance are far gone. As much as I would like to share my life-changing biz opportunity with everyone I come across, I now understand that EVERYONE IS NOT A PROSPECT.
Do you truly like any of the following practices:
(a) Going for grocery shopping with a secondary motive of meeting people for the purpose of sharing your opportunity with and not genuinely for friendship?
(b) Making a list of 100 closest friends and family for the purposes of pitching an opportunity to?
(c) Being out at dinner with friends or family and feeling compelled to prospect the waiter or anyone else for that matter?
I'm sure the answer for most people would be negative for basically all of the above.
You see, it has been my experience that the biggest earners in the network marketing space were NOT necessarily the top recruiters of the company, because a legitimate company doesn’t pay you to recruit people. They pay you to produce volume (i.e. product sales) and teach others to do the same.
So what TOP EARNERS in many companies have figured out is that they need to grow a big organisation IN DEPTH, NOT just in WIDTH… and those reps in depth need to produce volume (i.e. be quality leaders).
The true secret to building a stable 6- and 7-figure business in network marketing (or any other business for that matter) is actually to have greater emphasis on QUALITY over QUANTITY.
How to Make 7-Figures By Recruiting FEWER People
Yes...indeed it is not only possible but actually the most sustainable way to build a successful long term business. Here are 2 classic case studies quoted from my mentor, Ferny Ceballos:
"A friend of mine, Lisa, who’s spoken at my events and earns 7-figures in her network marketing business, once told me she only sponsored 17 people into her current opportunity, yet has an international organization of thousands which stretches across, Europe, Asia and the Middle East".
"Also my client, Laura, who I was having a conversation with, built a fast growing multiple 6-figure business in less than 2 years having only sponsored 15 people into her personal business".
So here’s what you must do instead — be very selective, qualify people rather than recruit them and if you TRULY believe they are winners in life, then invite them to look at your business.
Otherwise, most people can and will make great customers! In fact, you can actually make a list of 100, but the majority can be customers and very few qualify to be business builders, unless they go through a qualification process.
And frankly, that’s how I now build my business too, except instead of doing 1-on-1 conversations to qualify folks, my qualification process is actually automated online using a system called ‘attraction marketing.’
How To Automatically Get a Steady Stream of HIGHLY Qualified ‘Entrepreneur Minded’ Prospects
Now before I explain how this works, I just want to share with you what ‘attraction marketing’ is NOT!
Attraction marketing is not spamming people on social media with private messages and posting your sign up link on people’s News Feed. I really hate that crap and if you’re currently doing that, please STOP!
I can’t tell you how many folks in network marketing think they are doing ‘attraction marketing’ or Internet marketing, by sending dozens or hundreds of private messages to strangers per day.
In fact, ‘attraction marketing’ is a completely passive activity (i.e. you aren’t messaging anyone) where people actually send YOU their contact information, so they can learn more about your product or opportunity.
In some cases, it’s your opportunity and in other cases, it’s a product; but just because someone shows an interest in your business, doesn’t mean you’re going to sponsor them or want to sponsor them. It means that they still need to demonstrate that they are a good fit for your business and this is done using something we call in the online world a ‘funnel.’
A ‘funnel’ consists of a series of short steps, which is designed to replace the 1-on-1 interaction you would normally have with a prospect to qualify them offline.
The problem with doing it offline is that, if you are ‘qualifying’ people, you better be a person who can command a certain level of respect.
If you are confident, well spoken and successful in life, you’re off to a great start and will likely have good success.
If You are Broke, Shy & Scared… You’ll Pretty Much Struggle Building Offline
Online, it’s a whole different situation because when a prospect requests information from you about a product or opportunity, you already have posture. They came to you and have already told you they are interested in what you have.
Heck, they are probably super impressed by the fact that they found you online and probably want to know how you did it too!
I generate lots of prospects every day for my business, yet only a fraction of them qualify to be leaders in my business; the majority actually become my customers, which is awesome, because they pay for my ad costs and overhead.
If you want a breakdown on how you can setup your own ‘attraction marketing funnel,’ check out this free 10-day Attraction Marketing Bootcamp, which you can access right here.
More and more top earners are taking advantage of ‘attraction marketing.’
Many top networkers already have a massive online presence.
And you know how the saying goes…
“If you want something, find someone who has what you want, do what they do and you’ll probably get what they got”